My Work

Content Product and Strategy leader for Marriott Digital’s Emerging Technology & Platforms team. Lead a team of Content Strategists responsible for content requirements, components, workflows, administration and governance for new content management platforms. Experienced with Adobe Experience Management (AEM), Adobe Assets, and translations management system (TMS) integrations with Translations.com and Smartling. Rolling out a new Marriott Digital Content Strategy Framework that invests in content as a product across a lifecycle.

Led and executed full enterprise content strategy for content management platforms throughout the Marriott Starwood merger.

Architected and engineered new content structure for Marriott’s content management strategy that allowed omni-channel content distribution to web, mobile, in-room, and other customer facing products.

Grew Marriott’s Content Operations footprint into a Global organization and instituted a core production support model with 24 hour/7 day support. Set up new Content Management teams in China, Ireland, Nebraska, and Maryland. Expanded this model in support of new Digital products across Hotel Websites and met critical corporate demands during the Marriott Starwood merger by on-boarding new vendor partners within India and Idaho.

Evaluated new digital platform tools during during Marriott’s Digital Ecosystem transformation and served as Digital content SME in the selection of new Products for the architecture. Outlined criteria for the evaluation process, handled vendor feedback, served as an expert in consult with other Marriott leaders. Evaluated CMS platforms such as SDL Tridion, Adobe, OpenText, Crownpeak and Drupal.

*Specific samples of work available upon request.

Primary Digital lead for the Latin American and Caribbean ICTs (Information, Communication, and Technology) DGF Country Gateway program.
Reviewed proposals and validated business sustainability for monetary grants. Worked within the World Bank Group and International Monetary Fund to establish relationships with partner groups for global ICT efforts.

Implemented large scale content management system (Vignette) and served as junior developer for Global Intranet platform development (Plumtree) across all Ketchum Worldwide offices.

Managed Freddiemac.com, Intranet, Freddiemacfoundation.org, and other corporate micro-sites. Strategy lead responsible for web within the human resources division inclusive of social media tools. Implemented a Search Engine Optimization project on Freddiemac.com that increased views/hits to open job requisitions and filled positions made available within the corporate database. Produced and launched the company’s first Podcast series for College recruiting.

Led the full redesign for Nii.com and integrated new company rebranding into strategy. Worked with senior leadership to apply corporate objectives, establish new platform and hosting, and also managed vendor.
Supported major corporate initiative with new platform installation of ATG for content management, e-commerce catalogue, and distributed product management in Latin America.

Supported public diplomacy efforts online with an aim to inform audiences abroad about U.S. foreign policy and American society, culture, and values. Worked as a Senior editor with oversight of editorial, layout and design for America.gov and related department websites. Ensured that web assets were depicted in the most effective, efficient manner.

Led the full Natureserve.org redesign and implemented new platform and hosting as a pillar of the organization’s rebranding strategy.
Instituted new UX, information architecture, made platform and technology decisions, outlined the governance model.
Established clear content strategy and editorial calendar for highlighting the organization’s biodiversity mission and established a platform and well-respected resource for finding biological resources.